Interaction South America 2016 will feature 13 of the most respected names on User Experience, Interaction Design and innovation, including professionals from the companies that are creating the trends in the area such as:
With over 40 years of experience, is considered one of the world’s most important authors in the field. Has written best sellers such as “About a Face” and “The inmates are running the asylum”. Widely recognized as the “Father of Visual Basic,” Alan also created the goal-directed design methodology and invented personas as practical interaction design tool. Alan is also the founder of Cooper Inc. one of the most important design firms in the world.
Five years ago I sold my house in Silicon Valley and moved to an old farm deep in agricultural country. As a city boy, it was all new to me, but I was most surprised to discover how much the new lessons of farming paralleled the important lessons of interaction design. This talk will give you some useful insight into your job by presenting some remarkable insight into the farmer’s job.
Head of Customer Success at Mural, where he builds relationships with customers and users of MURAL in order to create the best experiences. Also Jim Kalbach has large experience teaching UX design.
The concept of jobs to be done provides a lens to understand value creation. This framework looks at customer motivations in business settings.
In principles, it’s straightforward: people “hire” products to fulfill a need. For instance, you might hire a new suit to make you look good at a job interview. Or, you hire Facebook to stay in touch with friends. You could also hire a chocolate bar to relieve stress.
Viewing customers in this way – as goal-driven actors in a given context – shifts focus from the psycho-demographic aspects to needs and motivations. It’s not about the user, but about usage.
Understanding the jobs to be done perspective provides opportunities for designers. Not only can we design better solutions, we can also contribute to broader strategic conversations.
Unfortunately, although the jobs to be done framework provides a rich theory for understanding customers, there is little practical guidance on how to use the approach. In this presentation, I will highlight concrete ways to apply the jobs to be done in your work.
We are witnessing a shift in the way businesses create value. Competing today requires a new mental model of how the world works. But we are stuck in obsolete practices of management that optimize short term gains at the expense of long term value. Visualizations are a key tool that help organizations change their perspective. Though no silver bullet, diagrams seek to align customers’ experiences with how businesses operate.
An information architect and user experience designer with over 20 years of experience designing digital products. Partner in Futuredraft, an experience design consultancy that solves complex problems using co-creation throughout the design process and also co-author of “Information Architecture: For the Web and Beyond” (aka “the polar bear book”) for O’Reilly.
¿Cuánto duran los productos y servicios que estás diseñando? ¿Cinco años? ¿Dos años? Dados los constantes cambios en las tecnologías que los subyacen y las características esenciales de los medios interactivos, los apps, sitios web, y otros artefactos informáticos son algunas de las cosas más efímeras que hemos diseñado. Estas cosas están transformando el mundo, creando ecosistemas que impactan la forma en que entendemos el mundo e interactuamos los unos con los otros.
Esta presentación ofrece un modelo para pensar sobre longevidad de los productos y servicios digitales que diseñamos, y así velar por su eficacia a largo plazo.
Human Computer Interaction pioneer with over 30 year of experience on interface design, usability testing and user research for companies such as Cromemco, Xerox, US West, Hewlett-Packard and Sun Microsystem. Also Professor of Computer Science at University of San Francisco.
If a website or app’s target audience includes older adults, certain aspects of its design become more important. This talk describes age-related factors that affect ability to use websites and apps, and presents design guidelines that reflect the capabilities, usage patterns, and preferences of older web users. Features: demographics of users of online services, by age age-related factors affecting ability to use computers and the Web, common design problems that decrease usability for older adults, design guidelines that can help designers avoid these common pitfalls.
Intended audience: Designers and developers of all levels. Also: Q/A engineers, usability testers, and managers.
The most important step in designing a user interface for a desktop or web-based application is to design a coherent, task-focused conceptual model. Unfortunately, this step is often skipped in software development. The result is incoherent, arbitrary, overly-complex applications that expose irrelevant concepts to users. This workshop explains what conceptual models are, why they are valuable, and how to create them. Include a hands-on exercise in performing Object/Actions analysis for a simple application.
Independent User Experience and Customer Experience Consultant with over 25 years of experience working with Fortune 500 companies. Author of the books Think First and 100 Commandments of UI Design. Speaker at conferences such as DevWeek and Qcon.
Disruption is a powerful word. It conjures images of full-scale revolution, of overthrowing the powers that be in a flurry of action to massive cheers from the people on the streets. In the world of UX and Design, it’s often painted as a single triumphant moment where everyone “sees the light” and commits on the spot to changing everything.
The truth, however, is that disruption — when it works — is usually a whole lot quieter than we imagine. It doesn’t happen all at once, in a blinding, revelatory flash; it’s really a slow, steady shift, often a process of changing one mind at a time. It’s the result of patience, persistence and perseverance.
Veteran UX consultant Joe Natoli shares his 5 rules that every UX professional, designer or developer can (and should) adopt in order to move organizations and clients from mediocrity to greatness.
Product Designer at Medisas. A product leader who uses design to connect people with new technology. Laura Martini currently does UX at the intersection of healthcare and tech, using design to connect people with their genetic information. She’s done product design at Apple, IDEO and Counsyl and has degrees from MIT and Stanford in mechanical engineering, product development, and anthropology.
While the field of healthcare is ancient, digital tools are just beginning to redefine how doctors and patients interact. Machines are beginning to replace some of the jobs that humans once did, but this transition has been slower and more limited than we’ve seen in other fields. In this talk, we’ll examine how designers are creating hybrid systems of humans and machines in a system that is complex, technical, and ultimately human.
Co-founder and Director at MamaGrande, where he has managed to combine user experience design with social and sustainability issues. In previous years, he was Research and Development Manager and Usability Manager at MercadoLibre.com.
La vida es un viaje. En ese camino vamos pasando por etapas que nos marcan y mediante las cuales marcamos al mundo, como la Usabilidad, la UX y la HuX; vamos aprendiendo a manejar técnicas, organizar procesos, armar Equipos e impactar en Organizaciones (comerciales o de otros tipos) cada vez más grandes. Veremos casos y ejemplos concretos de cómo estas etapas van cambiando como nos formamos, qué hacemos y cómo impactamos al mundo para ver qué bueno es estar aquí y ahora, en el campo de UX, desde donde desarrollar el mundo que queremos.
El taller será una práctica grupal real -con posterior análisis- del método DelphiUX, que permite entender integralmente cómo nuestros Usuarios/Actores ven y sienten un tema determinado, desde el mapa conceptual hasta los aspectos emocionales, descubriendo muchas veces áreas no buscadas de gran valor.
El proceso es ágil ya que puede hacerse en pocos días y de manera remota, aunque en el taller lo haremos abreviado a 4 horas.
El proceso avanza en 3 vueltas en espiral, donde el resultado de cada iteración es el inicio de la siguiente, comenzando de manera muy abierta (cualitativa), pasando por semi-estructurada y culminando con un formulario altamente estructurado (información cuantitativa).
Design lead at Uber on the Driver Experience team responsible for enabling millions of drivers to execute flawlessly behind the wheel around the world. Has previously worked at Google as Design lead for for a range of YouTube creator products including Creator Studio, and YouTube Capture.
Uber started as a simple idea: “push a button, get a ride.” The goal is making the technology invisible, but delivery a magical experience that gets you from here to there. Today, Uber is a transportation network spanning 450 cities in 72 countries. This session will go deep on discussing the challenges that come with designing at a scale so massive, it’s changing the way cities move, providing jobs for people around the world, and completely re-imaging the concept of logistics, and the methodologies designers at Uber use to tackle these challenges.
Product Designer at Netflix. Has previously worked as Instructor at Miami Ad School an as Senior Interactive Designer at Apple.
How many of us go through life thinking “hmm, that’s broken” or “wow, that was a terrible experience” and doing nothing about it?
Instead of ignoring these things—or worse, assuming someone else will fix it—stop and observe. You just stumbled upon a design problem in need of solving. In this talk, I’ll cover both how I’ve used my own problems to initiate some of my favorite side projects and how the design team at Netflix looks for design opportunities to grow our business.
Ellen Kiss is head of innovation on wealth management at Itaú Unibanco, and she is also academic coordinator and professor of Design Thinking and Innovation for the at ESPM. She has 20 years of professional experience having worked to companies such as Unilever, Coca-Cola, Procter&Gamble, Kraft Foods, Sara Lee among other projects.
In a complex, fast changing and unpredictable world, the companies’ need for innovation is intense. The strategy demands more than applying design thinking methods or agile process, it requires a deep transformation of the culture, work environment, leadership, systems and platforms. The session will explore how to foster innovation while maintaining security, profitability and the most important: great user experiences.
Executive Director at Laboratorio de Gobierno of Chile where he takes the necessary measures to the design practice and on the implementation of the Innovation Committee of public sector.
La creación de los laboratorios de innovación en el sector público ha permitido fortalecer los procesos de diseño e implementación de soluciones públicas a partir de diversas y nuevas metodologías situando al ciudadano al centro y así co-crear servicios mejor conectados con las necesidades de las personas. El Laboratorio de Gobierno de Chile es una institución pionera en América Latina y está conformado por un equipo multidisciplinario que, inspirado por principios del diseño, está desarrollando una estrategia de innovación en el sector público. La conferencia expondrá los elementos centrales de la estrategia del Laboratorio en el Estado chileno.
Currently User Experience Designer at Youtube. Has previously worked as Experience Research at EchoUser.
UX researchers bring user voices to product development cycles. A shortcoming of our practice is that while user feedback is taken into account by development teams, research participants are rarely given visibility into the process they are helping inform. This is a missed opportunity for companies with highly engaged users. This talk will discuss ways to more deeply involve users throughout the product development cycle. Shifting from research participants to product stakeholders enables new opportunities for co-development, where users aren’t just sharing their experiences and needs, but also helping teams make decisions and taking active ownership over the products they use.
Director of Engagement, en Cooper, una de las consultoras de diseño de interacción más importantes del mundo. Además ha diseñado programas de fidelización para UCFS, UC Berkeley, The George Washington University, National Defense University, Gratz College y Jack Kent Cooke Foundation.
Learn three fun ideation techniques that you can use with colleagues to generate interesting ideas and concepts
Associate professor at Carnegie Mellon University in the School of Design and IxDA Interaction Awards Co-chair. Author of the coming book Architecting Interactivity (MIT Press, 2017).
UX and interaction design have a more varied history than you might think—and that history holds the keys to the future of the field. In this talk, I trace their origins back to artificial intelligence and architecture over a 50+ year history. From there, I’ll look forward to the implications for UX in a world of machine learning and artificial intelligence.
Maria Paz is UX Researcher at Telefonica I+D. She has worked for UX consultancy firms creating digital strategies for banking and service companies; was part of the design team at Prezi. Has a degree in Product Design Engineering and a M.A. in Interaction Design.
Trabajo en un equipo UX que día a día batalla por llevar real valor a sus usuarios, trabajamos en el entendimiento de las complejidades de los diferentes procesos e interacciones clave de algunos de los mayores problemas que tienen las industrias representativas del país.
Sobre un marco de trabajo ágil con Scrum estudiamos en profundidad las problemáticas de las industrias minera, agrícola y de calidad de vida de las ciudades Chilenas; y hoy podemos presentar como lo estamos haciendo; como desde la UX estamos ayudando a resolver los problemas que tienen dichas industrias hace 20 años o más.
UX Specialist for the agriculture industry at Telefonica I+D, graphic designer and consider himself a self-taught person. Certified Scrum Master since 2011 with over 14 years of experience on the design field. Has worked for Continuum, Koombea and UpWork.