Everett McKay

Designing for trust and confidence

Do you have an app, site, feature, or service that you think is well designed and solves real problems, but people aren’t using it? It could be that users simply don’t trust it or lack confidence using it. Trust is a relationship that products must earn with users and confidence is a user’s emotional assessment in their understanding of a product. Too often we take user’s trust and confidence for granted when making design decisions. We shouldn’t—if users don’t trust your product then little else matters.

In this talk, you will learn:
o What trust is, and design elements that earn or lose trust.
o What confidence is, and design elements that build or lose confidence.
o Persuasion vs. manipulation, and how persuasion is better long term.

Along the way, you will see many real UI examples of trust and confidence—both good and bad.

Everett McKay

UX Design Edge

Principal of UX Design Edge, a user experience design training and consulting company for mobile, web, and desktop applications.

Everett’s specialty is UX design training for software professionals who aren’t experienced designers through onsite and public courses and workshops.

His new book is “UI is Communication: How to Design Intuitive, User Centered Interfaces by Focusing on Effective Communication”, recently published by Morgan Kaufmann.

Previously, Everett was a Senior Program Manager at Microsoft on the Windows 7, Windows Vista, and Windows Server teams.

Before joining Microsoft, he was a programmer, specializing in designing and developing Windows and Macintosh user interfaces.

I have recently written a book (published by Morgan Kaufmann in 2013) that is strongly related to this subject.

He has been involved with building user trust and confidence in UI design since 2006. Working with a virtual team that explored this challenge, was personally given the responsibility of writing guidelines and developing and teaching an in-house course on the subject. Has conducted several design reviews to evaluate trust and confidence.