jeff

Workshop: Jeff Gothelf

Design Studio: Shared Understanding Through Collaborative Sketching

19 Nov 2014
9:30 am - 1:30 pm
Sala E

Along with great software engineering, delightful product design is critical to the success of digital products today. For years, we’ve built software in silos with user experience and design relegated to a finite and mysterious “design phase.” The output of that design phase was then debated, contested and negotiated to a diluted state that no one was ultimately proud to ship. There has to be a better way.

Enter Design Studio — a technique co-opted from architecture schools, the collaborative sketching practices of Design Studio empower designers and non-designers to engage in early, iterative sketching of product ideas. Team members from engineering, marketing, product management, QA and design work together to visually solve a business problem. The outcome? A shared understanding of the solution and broad team buy-in for next steps which is a key component of team agility and productivity.

In this fun, hands-on and creative workshop, Jeff will teach the fundamentals of design studio along with where, when and how to best utilize it to achieve optimal team alignment. This half-day workshop will walk you through:

  • What is a design studio?
  • When and on what problems you should use it
  • Who should be involved?
  • How to run a collaborative design session
  • How to use the output of the design studio
  • How design studio fits into an Agile (Scrum) and Lean process

Oh, and there will be sketching! Lots of sketching! :)

Las reservas están cerradas para este evento.

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Por transferencia bancaria. Sólo asistentes en Argentina

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