joshsite

Josh Seiden

Nova York, NY, Estados Unidos

Josh Seiden vem fazendo projetos de produtos de tecnologia por mais de 20 anos. Como líder e designer, Josh trabalhou com hardware e software, mobile, web e desktop. Atualmente, é Managing Director da NEO em Nova York. Antes, foi Head of Product da Liquidnet e líder nas equipes pioneiras de design de interação na Cooper. Ele é também fundador e ex-presidente global da IxDA – Interaction Design Association, e co-autor de“Lean UX: Applying Lean Principles to Improve User Experience”.

Este post também está disponível em: Inglês, Espanhol

Palestra

User Experience in a Rapidly Changing World

15/11 - Teatro Guararapes (Inglês » Português)


Product teams operate today in a radically changed environment. New software platforms and practices allow teams to operate with greater speed and lower costs than ever before. At the same time, this environment makes many traditional management tools obsolete. So how can innovation-oriented teams cope?

Lean Startup, the movement popularized by Eric Ries has become the de facto standard approach in the startup world. Using short cycles of small, inexpensive experiments, startup teams "build, measure, learn" their way to innovation. Can these same techniques apply to product design more generally? An increasing number of designers believe the answer is yes. Come hear how can you go beyond simply coping with these changes and instead take advantage of the opportunities they present.

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