Bill Buxton

Bill Buxton

Toronto, Canadá

Pioneiro no estudo da Interação Humano-Computador, Bill Buxton é cientista, designer, escritor e palestrante com mais de 30 anos dedicados ao estudo dos aspectos humanos da tecnologia, especialmente em aplicações criativas como música, filme e design industrial. Bill é Principal Researcher na Microsoft Research, professor na Technical University of Eindhoven e na Universidade de Toronto.

Antes de entrar na Microsoft, Bill foi pesquisador no Xerox PARC, cientista-chefe na Alias Research e SGI Inc. Em 2010, foi nomeado pela Business Week entre os “World’s Most Influential Designers”. É também co-receptor de um Academy Award for Scientific and Technical Achievement.

Buxton é autor de “Sketching User Experiences”, aclamado livro entre os profissionais e estudantes de User Experience Design.

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Why eBay is a Better Prototyping Tool than a 3D Printer, The Long Nose, and other Tales of History

16/11 - 14h Teatro Guararapes (Inglês » Português)

No matter how lively one’s imagination is, it is hard to do interaction/experience design on paper, much less in one’s head. Sure we can have great ideas, and there are lots of times that we need to draw. But in evaluating a concept for a device from a drawing, I am reminded of Magritte’s classic painting, which teaches that a painting of a pipe is not a pipe. Likewise, a drawing of a device, or even experience, is not that experience. The experience is the experience, which begs the question, how do I design an experience that does not exist? More often than not, the answer is one which puts to lie the question: it does exist if you know where to look. The Long Nose says that what you are dreaming about exists, you can find it (most likely on eBay), and you can experience it. But, of course if this is true, how will you ever get to be the one dressed in black, looking ever so cool, having “invented” whatever “new” do-dad that you are credited with? Again, perhaps that is a bogus question. Perhaps we aim in the wrong direction because our vision is clouded by the hype of the present. Perhaps the best way to distinguish one’s self, and be different, is to be open about why the components of “your” idea are not yours, that they were there for all to see, and yet you were the one who saw the opportunity, and acted upon it. Now that would be clarity!