Santiago Bustelo

Buenos Aires, Argentina

Interaction Designer. Founder and Design Director of Keikendo, User Experience consultancy. He chairs the local chapter of the Interaction Design Association (IxDA BA) and serves as IxDA Regional Coordinator for Latin America.

Programmer since 1983, had his first contact with interaction design in 1997, designing business simulators. Since 1997 he has participated in projects for Argentina, Chile, Spain, the United States and UK.

Has a Grapic Design BFA degree from FADU / UBA, where he also served as a teacher. He has given presentations and workshops on Usability, Interaction Design and User Centered Design since 2001.

Este post também está disponível em: Portuguese (Brazil), Spanish


On earning respect and doing what we love

15/11 - Teatro Guararapes (Inglês » Português)

Our career and our professional relationships are a design problem that we can solve with a design process.

How can we designers get the professional respect we want? This talk explores several topics and models that can help not only you, but the design community as well, along the way.

- (Very brief) history of IxDA
- The respect ladder: Respect the discipline, Respect the profession, Colleague’s respect, Cross-functional respect, Management respect, Client’s respect, Universal respect.
- The levels of the respect ladder: Professionalism, leadership, entrepreneurship.

- Characteristics of a profession
- The Triple Constraint
- Anatomy of a commitment
- Responsibility and the art of saying "no"
- Effective time management
- A professional design process

- Keeping problems out of the relationship
- Being respectful and effective: the factual channel
- The Pygmalion effect
- Dealing with Difficult People

- Establishing a vision
- Management styles
- The cycle of action with clients
- Listening our client's dissatisfactions: What do we do that bothers people we work with?

Designing our career and our relationships:
- Our career and and our life as a design problem
- Individual efforts and collective efforts
- What conversations do we need to have between us?