Lou Rosenfeld

Nova York, Estados Unidos

Lou Rosenfeld is the founder of Rosenfeld Media, publisher of sensational books that also works with consulting and training on UX.

Lou is co-author of “Information Architecture for The World Wide Web”, famous by it’s cover (which has a polar bear in it), chosen by Amazon as “Best Internet Book of 1998.” With over 200,000 copies sold, the book is praised as a classic and is used as a reference worldwide. His latest book, “Search Analytics for Your Site”, was published by Rosenfeld Media in 2011.

He is also co-founder of the Information Architecture Institute and Information Architecture Summit.

Lou was a consultant to several large companies such as Ford, AT&T, Caterpillar, Paypal and Lowes.

Lou lives in Brooklyn, New York, with his wife, children and cats. He tweets occasionally at @louisrosenfeld and writes at www.louisrosenfeld.com.

Este post também está disponível em: Portuguese (Brazil), Spanish


Seeing the Elephant: Defragmenting User Research

15/11 - Teatro Guararapes (English » Portuguese)

While many—if not most—large organizations now invest heavily in user research, their products still suck. One big reason is that different kinds of user research teams study different facets of the user experience, and don’t talk, share data, and collaborate on identifying and solving big design problems. In this talk, Lou Rosenfeld introduces four themes—balance, cadence, conversation, and perspective—and some practical suggestions that can help organizations move from fragmented user research to the collaborative insights required for designing successful products and services.